Using a Three-Step approach to target your audience through Data Analysis. Knowing who to target is one of the most important pieces of any social media plan. There are 3 steps to this process: Targeting your audience through market segmentation, creating comprehensive buyer personas, and creating target-specific posts.

Adriana Martin is from Novo Hamburgo, Rio Grande do Sul, went to med school in Porto Alegre and now does her residency at Cleveland Clinic in Cleveland, OH.

Luciana Lassance is from Rio de Janeiro. She got her Ph.D. in Austria and came, almost by accident, to Cleveland. She jokes that her favorite band is “Paulo Costa Trio,” after the Beatles, of course.

She was born and raised in Cleveland, serving in the Navy, and she has been in many countries. After working at security companies in Washington DC, she decided to return to Cleveland, where she founded the CLE Urban Winery.

Dora Veríssimo is from Portugal, but she has a Brazilian soul. She loves MPB and is very well known within the Brazilian community. She calls herself the “undercover Portuguese.”

Caio Mancini was born in Guaxupé, a small town in the state of Minas Gerais. He started playing guitar and bass when he was 15. Now he is the newest member of the “Paulo Costa Trio” group.

Fátima Silva is from Minas Gerais, lived in Belo Horizonte and São Paulo. She came to Cleveland, OH, to have her Ph.D. and ended up staying. She brought her entire family and now lives in the United States for more than 17 years.

Davi Martinelli de Lira is a Brazilian percussionist pursuing his Masters of Music in Percussion Performance from Cleveland State University. Well-known as an international chamber and orchestral musician, he has performed with Southwest Florida Symphony, Dayton Philharmonic Orchestra, and New World Symphony. Davi is now a former member of Paulo Costa Trio, and we would like to do a final interview with him before he moves to Florida to continue his studies.

Silvia Bilacchi lived in Brazil and Italy and now lives in the United States for many years. She speaks four languages, loves opera, yoga and is a super mom.

Suzana Figueira has lived in the United States since 1987. Suzana has worked as a mental health therapist for 19 years and is currently developing an NGO (non-governmental organization) to help the Brazilian community in Northeast Ohio. She is from Rio Grande do Norte and lived many years in the state of Ceará.

Tarcísio Araújo came to the United States following his heart. Learn more about his story and why he left Boa Vista, Paraíba, and moved to the United States.

Luiz Felipe Martins holds a Ph.D. in applied mathematics from Brown University and has worked as a researcher and educator for more than 20 years. Currently, he is an Associate Professor in the Department of Mathematics at Cleveland State University, Cleveland, Ohio, where he has developed several applied mathematics and scientific computing courses.

Laura is an artist, AYTM Therapist, capoeira player, and owner of The Open Space, in Cleveland, Ohio; a place specialized in Yoga, Ayurvedic Therapy, Ayurvedic Yoga Therapeutic Massage, Reiki, Tantric Therapy, Osho Art Therapy, and 5Rhythms. She left Brazil 15 years ago and has lived in India and several cities in the United States.

In 1950, Leonard Bernstein published a set of five brief brass works commissioned by the Julliard Musical Foundation. The third piece in the sequence, Elegy for Mippy II, is probably the best example of vernacular and African-American musical tradition in Bernstein’s work. Swing feel, musical accidents, and a slow, easy tempo indicate a strong influence from African-American musical tradition, while vernacular musical tradition is honored through the accentuation, articulation, and frequent metric alterations in the piece.

This research conducted a case study of the role of civic bands in the city of Itu [State of São Paulo, Brazil] in the twentieth century, in the context of non-formal musical education, analyzing the methodologies used by band teachers, their content, and mode of transmission, and following the student’s trajectory that, through this education, received the support required to transform into professional musicians. Through the collection and analysis of written, visual, aural, and musical documentation, I intended to reconstruct the trajectory of two civic bands in the city of Itu and their importance as a medium of non-formal musical education.